Entrepreneurship and Social Enterprise Certificate

Course Details 

Entrepreneurship  | Stay Tuned for Future Course Dates

This course will expose students to key success factors of entrepreneurs within a rural business. Opportunity identification, assessment and startup will be emphasized. Students will work with a private company in the application of these principles within a real-life business environment.

Marketing Principles  | August 30 - December 10, 2021

This course develops an understanding of marketing concepts, principles and practices. Topics examined include the influence of environment factors on the marketing process, marketing strategy development, marketing mix formulation and adjustment for pricing, promoting and distributing appropriate products and services to selected markets.

Required Text & Materials: Textbook: Marketing; 10th Canadian Edition; Crane, F., Kerin, R., Hartley, S., Rudelius, W.  ISBN 978-1-259-10710-8. Approximate textbook cost: $146.00 in print, $90 online.

Recommended, but not required (access to an iPad and the Discover Entrepreneurship app).

Note that textbooks and software are the responsibility of the student. Please wait until 1 week prior to the course start date to purchase materials, as the courses will be cancelled if minimum enrolment is not received.  All textbooks can be purchased through our campus bookstore or an electronic copy can be purchased online from McGraw-Hill.

Financial Literacy  |  Stay Tuned for Future Course Dates

This course provides an overview of financial literacy concepts critical to being a successful entrepreneur, small business owner or non-profit enterprise. Topics will include: Effective management of personal finance techniques, an overview of how small businesses track financial transactions, gain access to capital, evaluate investment options and develop financial donation strategies.

Required Text & Materials: None. Recommended, but not required - Access to an iPad and the Discover Entrepreneurship app.

Social Entrepreneurship Strategies  |  Stay Tuned for Future Course Dates

This course covers the various ways that entrepreneurs with a social conscience and non-profit enterprises can use business models to solve social and environmental issues.  Topics will include foundations, corporate social responsibility, and a comparison of social enterprise and for-profit enterprises.  Students will evaluate potential social entrepreneurship initiatives and develop a business plan.

Pre-requisite: (Can be taken as co-requisites) - Principles of Management, Principles of Marketing, and Financial Literacy

Principles of Management  | Stay Tuned for Future Course Dates

Today's managers perform the functions of planning, organizing, leading and controlling, and must do so within the context and constraints of environmental and social pressure and demands. This course examines the role of the manager and the skills and techniques needed to effectively and efficiently manage the resources of people, money, materials and time to achieve organizational objectives. Throughout this course, students will be required to demonstrate understanding of the key principles and functions of management, and to apply these skills in contemporary business situations.