Basics of Horticulture Marketing

30 hours | Online | January 15 - March 23 or March 26 - June 1 
Exam dates (if applicable): March 24 or June 2

Are you interested in marketing within the horticulture industry? Learn marketing basics as you gain an understanding of the fundamental marketing elements of the Canadian and prairie horticultural industry, basic principles of marketing and consumer behavior, price-setting, elements of the sales process, distribution channels in domestic and global markets, and the marketing plan and its components.

Tuition: $485 | Credits: 3 | Required Text & Materials: None Required

Recommended Textbook:
Small Business Management:  Launching and Growing New Ventures; Sixth Canadian Edition, Justin Longenecker et al. ISBN 0-17-653221-8, Approximate cost: $137.95

To order textbook, call the Olds College bookstore at 1.800.661.6537, Ext.4630

Registration Deadline: Next term: January 3. Following term: March 12