Basics of Horticulture Marketing

30 hours | Online | Terms 1, 2 and 3

Are you interested in marketing within the horticulture industry? Learn marketing basics as you gain an understanding of the fundamental marketing elements of the Canadian and prairie horticultural industry, basic principles of marketing and consumer behavior, price-setting, elements of the sales process, distribution channels in domestic and global markets, and the marketing plan and its components.

Tuition: $485 | Credits: 3 | Required Text & Materials: None

To order textbook, call the Olds College bookstore at 1.800.661.6537, Ext.4630