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Agriculture Sales Certificate

This certificate provides students with the necessary skills to succeed in a sales professional career in the agriculture industry. The program consists of 4 required courses.  Individuals with educational needs outside of the approved list of options can request substitution of their option course with one that aligns with their career path.

This program is eligible for the Canada-Alberta Job Grant. You can find more information HERE.

What will you learn?

Upon successful completion of this program, students will be able to:

  • Communicate effectively in both verbal and written format.
  • Perform sales work tasks in a professional and ethical manner.
  • Understand marketing concepts and practices and develop appropriate marketing plans.
  • Develop and maintain a client base.
  • Conduct negotiations and dispute resolution with a wide variety of clients.

Application Deadline: 2 weeks prior to course start date. Pending availability; late registrations may be accepted with a late fee. Limited space available so register early.

Delivery Method: Online

Course Details


Workplace Communications | COM 1020

Dates: October 17 - Dec 9, 2022
Cost:
$543.12
Prerequisites: None
Delivery Method: Online

In this course students develop writing and presentation skills. Students will apply rules of grammar, spelling, punctuation, and mechanics in the development of letters, email, and short reports as well as other documents relevant to their industry.  Students will demonstrate strategies and techniques for creating informative and persuasive presentations.

Professional Selling | AMT 2120

Dates: January 3 - February 24, 2023
Cost:
$543.12
Prerequisites: None
Delivery Method: Online

In this course the emphasis is on developing successful sales professionals and the competencies necessary to effectively manage the sales process. This is also an excellent foundational course for students pursuing an entrepreneurial career. The course is broken into three components. 

Specifically:

  1. The development of personal and business goal setting ability
  2. The development of sales skills
  3. The use of Customer Relationship Management (CRM) techniques

Skills for Effective Negotiation | COM 1530

Dates: January 3 - February 24, 2023
Cost:
$543.12+ Textbook
Prerequisites: None
Delivery Method: Online

Students will demonstrate ability in making customers and their needs a primary focus.  Emphasis will be placed upon developing and sustaining productive customer relationships in authentic contexts. Students will demonstrate refined personal and professional communication and leadership skills exemplifying ethical negotiation and dispute resolution.

Required Text & Materials:

  • Essentials of Negotiation; 4th Edition, Roy J. Lewicki, Kevin Tasa, Bruce Barry, David M. Saunders. Approximate Cost: $89 for 360-day rental.

Note that textbooks and software are the responsibility of the student. Please wait until 1-week prior to the course start date to purchase materials, as the courses will be cancelled if minimum enrolment is not received.

Marketing Principles | MKG 1021 

Dates: March  6 - April 28, 2023
Cost: $543.12
Prerequisites: None
Delivery Method: Online

This course develops an understanding of marketing concepts, principles, and practices. Topics examined include the influence of environmental factors on the marketing process, marketing strategy development, marketing mix formulation and adjustment for pricing, promoting and distributing appropriate products and services to selected markets.