Break New Ground

In August 2022, Olds College of Agriculture & Technology introduced its new brand which captivates all of the amazing work the College does to drive innovation in agriculture.

Feedback was gathered from months of consultation with the College’s campus community which built the foundation for the new public facing name and brand: Olds College of Agriculture & Technology. Break New Ground.

Activating. Real. Purposeful. The new brand for Olds College of Agriculture & Technology captivates all of the amazing work that the College does to drive innovation in agriculture.

Olds College of Agriculture & Technology

The new public facing name is paired with a new visual identity and logo that signals the strength of the College’s positioning within the educational, agricultural and ag-tech sectors. Overtly, the shield form suggests heraldry associated with higher learning institutions. Within the shield form, one can easily recognize the field and sky symbolism related to agriculture. More subtle is the logo’s precise line forms, its central hexagon form, colour story and font selection — all of which express the College’s technological excellence. The logo also captures the concept of connection — which can be seen in the interconnectivity of the forms that create the shield.

Strategic Plan

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