Business Management - Sports Management Major

Length of Program: 2 YearsProgram Intakes: Fall Intake (September program start)September 2020


Business Management Diploma - Sports Management Major

Applications Open: October 1

Length of Program: 2 Years

Program Status: Open

Sport Management professionals combine the administration of sport, fitness and recreation with the foundations of business to work as leaders and planners in an ever-changing field.

This program will give you all the tools to not only be competitive in the workplace, but to be competitive in life. This program prepares graduates for career positions in management to support local, regional, national, and global organizations.

Upon successful completion of this program, students will be able to:

  • Communicate with stakeholders to achieve personal and organizational objectives.

  • Apply strategic leadership skills to achieve organizational objectives.

  • Analyze business information to make strategic decisions.

  • Apply resource management skills to achieve organizational objectives.

  • Apply critical thinking skills to achieve organizational objectives.

  • Apply professional standards to achieve personal and organizational objectives.

  • Apply ethical standards to achieve personal and organizational objectives.

  • Apply the marketing process to achieve organizational objectives.

  • Utilize business technologies to perform workplace duties.

  • Apply project management principles to achieve organizational objectives.

What will you learn?

As a student you will develop competencies in relation to leadership, interaction, critical reflection, problem solving and value based decision making.

This program includes courses in:

  • Training and performance

  • Sports leadership

  • Fitness for life

  • Sport and recreation management

  • Event management

  • Behaviour in sports organizations

The program also aligns with the National Coaching Certification Program multi-sport modules.

View Program Outline

Program Details

Credential: Diploma

Length of Program: 2 Years

Method of Delivery: On-Campus

Program Intake: Fall (September program start)

Program Dates: Please visit our Dates & Schedules page to confirm start and end dates of your desired program and confirm campus closures.  

Applications Open: October 1 for the Fall Intake

Selection Process for Admission: First Qualified, First Accepted

Tuition, Mandatory Fees, Books, and Supplies: Please refer to the current Fee Schedule for details.

  • Year 2: Tuition: $5,020 / Fees: $1,300 / Books & Supplies: $2,000
  • Year 1: Tuition: $5,020 / Fees: $1,290 / Books & Supplies: $2,000

* Please note that international students pay 3.5 times the domestic tuition amount. These fees are provided as estimates only for the purposes of budgeting. All students should refer to the Fee Schedule for the most accurate information and all fees are subject to change.*

Admission Requirements

  • 50% or better in English Language Arts 30-1 or 30-2
  • 50% or better in Math 20-1 or 20-2
  • Meet the English Language Proficiency Requirement

Academic Upgrading and High School Applicants: Applicants currently in high school or who are completing academic upgrading must submit proof of enrollment and any available interim/midterm marks. Final marks must be submitted within one month following the completion of the course(s) and no later than one month prior to the program start date.

Alternate Admission Option: Alternate Admission status may be offered to applicants who have not or will not complete one of the academic admission requirements. To be considered under Alternate Admission Status, applicants will be asked to provide the following:

  1. (Required) Transcript(s) showing any completed high school and post-secondary courses
  2. (Required) Letter of Introduction and Intent, outlining the following:
    • Introduce yourself
    • Indicate why you wish to enrol in the program
    • Elaborate on your career goals
    • Detail your experience relevant to this program and the industry
  3. (Required) A resume of your work history, extracurricular activities, volunteer service, etc. for the last 5 years
  4. (Optional) Include copies of any tickets and/or certificates you currently hold (e.g.: first aid, safety tickets, etc.)
  5. (Optional) Letter(s) of reference from current or past employers/coaches/etc. (maximum of two letters)

*Submitting Alternate Admission material does not guarantee admission*

Out of Province Applicants: Please refer to the Provincial Equivalency Chart for course equivalencies.

International Applicants

Olds College welcomes applications from international applicants and those who have completed their high school education outside of Canada. Please note, it is still necessary to meet all of the noted admission requirements, including English Language Proficiency. Further information can be found on our website under International Students.

Career Opportunities

This directly translates into jobs for our graduates. Opportunities include, but are not limited to:

  • Sport and event management related occupations
  • Sporting event manager
  • Director of sports management and partnerships
  • Sales and promotions representative
  • Coaching

Visit ALIS to find Occupational Profiles with current wages, industry trends and more!

ALIS Occupational Profiles

Admitted Students Information

Program Dates: Find out when your term start and end dates are, so that you know when you are expected to be in attendance. For more information, please review the Program Dates & Fee Schedule.

Class Registration: You will be registered into your classes automatically. This will happen approximately 1 month prior to the start-date for your program. You will be notified once you have been timetabled into your courses. You will be able to see your class schedule in your My Olds College account. If you need to make any changes to your class registration, please contact the Office of the Registrar.

Technology Requirement:

  • A T1 graphing calculator with time value of money (TVM) applications or approved business calculator. An independent calculating device.  No phone or computerized applications are to be permitted.
  • A laptop capable of running Microsoft Office is mandatory for this program, as students will be using Excel and other Microsoft Office programs extensively in lectures and classes.

As part of your student accounts, all students have access to Office 365 for the duration of their time with Olds College. To access this you just need to follow these steps:

  • Go to
  • Enter your Olds College email address and password
  • Once logged in there is a button on the right that says "Install Office Apps"

Ready to apply?

Visit our Admissions page for more info or go to Apply Alberta to submit an online application!